AdChina

AdChina

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Organization

Contact Information

Overview

AdChina operates the leading technology-driven integrated internet advertising platform in China. The platform comprises software and related services that effectively integrates advertisers with publishers and delivers advertisements across different ads formats and different internet access devices. The core component of the platform, the AdChina AdManager system, tracks available advertising space from publishers, processes orders from advertisers, analyzes audience data and matches advertisements to their target audience almost instantaneously across the entire range of AdChina’s publisher base. AdChina extended the reach of AdManager system by providing AdChina Demand Platform (ADP), a demand-side platform for advertising agencies and advertisers and AdChina Supply Platform (ASP), a supply-side platform for publishers that operate in online or mobile channels.

AdChina’s platform has access to over 30 billion[1] page views and reaches over 486 million[2] online unique visitors and 249 million[3] mobile internet users per month.

AdChina was founded in April 2007 in Silicon Valley, USA.

[1] AdChina platform data, Dec. 2011, including the traffic that ASP has access to [2] Third-party data, Dec. 2011 [3] AdChina platform data, Dec. 2011

About

Industries

Software, Advertising, Advertising Platforms

Founded

2007

Employees

501-1000

Headquarters locations

Asia

Social

N/A

Profile Resume

AdChina headquartered in Asia, operates in the Software, Advertising, Advertising Platforms sector. The company focuses on Software and has secured $480.0M in funding across 48 round(s). With a team of 501-1000 employees, AdChina is actively contributing to advancements in Software. Their latest funding round, Series A - AdChina, raised $10.0M. Discover more about their projects, partnerships, and impact on our platform.

Employees

imagePlace Yi Li

Yi Li

Product & Strategy Manager

imagePlace Yan Fangjun

Yan Fangjun

Founder & CEO

Funding Rounds

Funding rounds

4

Investors

4

Lead Investors

0

Total Funding Amount

$10.0M

Details

3

AdChina has raised a total of $10.0M in funding over 3 rounds.

Announcement dateTransaction nameNumber of InvestorsMoney raisedLead Investor
2007Seed
2009Early Stage Venture
2008Early Stage Venture10.0M

Investors

AdChina is funded by 10 investors.

Investor NameLead InvestorFunding RoundPartners
Eric Del Balso-FUNDING ROUND - Eric Del Balsoundefined
Richard Lim-FUNDING ROUND - Richard Lim10.0M
AdChina-FUNDING ROUND - AdChina10.0M
GSR Ventures-FUNDING ROUND - GSR Ventures10.0M

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