BetterBrand

BetterBrand

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Overview

BetterBrand™ is a food tech company marking a new era of nutrition by leading innovation in the multi-trillion-dollar refined carb category, citing a list of notable investors including Alexis Ohanian’s 776 Fund, Patrick Schwarzenegger, Kyle Vogt, Emmy Rossum, The Wendy’s Family, The Azoff family, and more.

The global economic impact of obesity driven by the consumption of refined carbohydrates amounts to over $2Trillion annually – about 3% of the global GDP – nearly equivalent to the global impact of armed violence and war. The direct annual cost of diabetes is estimated at over $827Billion. BetterBrand™ subverts convention, transforming guilt and limitation into freedom and empowerment, while driving significant increases to global productivity and wellbeing.

BetterBrand™’s hero product, ‘The Better Bagel’ transforms the carb heavy bagel, into the net carb equivalent of two slices of banana, while featuring adding 25g+ of plant based protein, no added sugar, and a completely clean label, Non-GMO verified ingredient deck.

BetterBrand™ was founded on a set of simple, yet powerful beliefs: the belief that unnecessary limits are meant to be broken; that everyone deserves to enjoy freedom and joy to the fullest; the belief that a Better world is possible, and that together, we’ll create it.

About

Industries

Food and Beverage, Food Processing, Organic Food, Nutrition

Founded

2021

Employees

11-50

Headquarters locations

United States, North America

Social

N/A

Profile Resume

BetterBrand headquartered in United States, North America, operates in the Food and Beverage, Food Processing, Organic Food, Nutrition sector. The company focuses on Food and Beverage and has secured $776.0M in funding across 80 round(s). With a team of 11-50 employees, BetterBrand is actively contributing to advancements in Food and Beverage. Their latest funding round, Venture Round - BetterBrand, raised $Unknown amount. Discover more about their projects, partnerships, and impact on our platform.

Employees

imagePlace Aimee Yang

Aimee Yang

Founder, CEO

Funding Rounds

Funding rounds

5

Investors

1

Lead Investors

0

Total Funding Amount

$9.7M

Details

3

BetterBrand has raised a total of $9.7M in funding over 3 rounds.

Announcement dateTransaction nameNumber of InvestorsMoney raisedLead Investor
2021Seed1.2M
2021Seed2.5M
2023Early Stage Venture6.0M

Investors

BetterBrand is funded by 28 investors.

Investor NameLead InvestorFunding RoundPartners
Glenne Azoff-FUNDING ROUND - Glenne Azoff6.0M
BetterBrand-FUNDING ROUND - BetterBrandundefined
BetterBrand-FUNDING ROUND - BetterBrandundefined
Gaingels-FUNDING ROUND - Gaingelsundefined

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