Doft

Doft will be a digital business listing and locator, it enable business get online presence and drive customer across the platform. Doft will allow users to locate their physical needs such as apartment, job, shop, office, warehouse, park, property, land, broker, and other related services. Our search engine will offer users a top notch customer service, including privacy policies, data security, and reliable ad placement. Doft will also provide a wide selection of industry for their targeted marketing ad placement. According to the internet marketing industry news, the market size. Measured by revenue of the internet service industry is $117.9bn in 2021. In line with these trends, global internet usage has increased substantially, rising at an annualized rate of 4.8% over the five years to 2020. Segment of the global internet service sector is witnessing vibrant growth and contributing significant revenue to the world.

Our targeted market are mainly for everyone both young, old, adult, teenager, male, female looking for what we offers. At doft we believe that the content is for people, so people simply search for content, that makes doft just a medium for content discovery. We plan to further segment our market into two smaller, identifiable group and reach them with a focused marketing plan. The first group are real estate apartment locators that have an average income of $35,000 or higher. The second group are digital marketers with an average income of $50,000 or higher.

There are two local competitors and three global competitors. The local competitors are Jiji Nigeria and Olist Nigeria, while our global competitors are Google search by Google LLC, Bing by Microsoft Corporation and Yahoo.