Fitbit

Fitbit

Signal active

Investment Firm

Overview

Fitbit inspires people to exercise more, eat better, and live healthier lifestyles.

The company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps, and distance.

The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family, and co-workers. On the website, users can also manually log nutrition, weight, and other health information in order to gain a complete picture of their health.

Fitbit makes it easy to achieve a healthy lifestyle by automating the collection of health data and providing a motivating and entertaining user interface.

Highlights

Founded

2007

Industry

Apps

Employees

251-500

Investment

3

Lead Investment

1

Exits

1

Stages

Seed, Early Stage Venture

Investor Type

N/A

Location

United States, North America

Contact Information

Social

Profile Resume

Fitbit, established in 2007 and headquartered in United States, North America., specializes in Seed, Early Stage Venture investments across Biotechnology, Health Care, Pharmaceutical, Financial Services, Venture Capital, Finance, FinTech, Business Development, Education, InsurTech. The organization boasts a portfolio of 3 investments, with an average round size of $4.1M and 1 successful exits. Their recent investments include Florence Healthcare, Bessemer Venture Partners, Bee Partners, Juicy Marbles, AgFunder. The highest investment round they participated in was $578.8M. Among their most notable exits are Florence Healthcare and Bessemer Venture Partners. Explore their portfolio in detail, see who is connected to them, and find their contact information on our platform.

Employees

imagePlace James Park

James Park

CEO and Co-Founder

imagePlace Eric Friedman

Eric Friedman

Co-Founder & CTO

imagePlace Alok Shankar

Alok Shankar

Country General Manager

imagePlace Jonathan Wilner

Jonathan Wilner

VP, Product, Software & Services

imagePlace Cristopher Kedmenec

Cristopher Kedmenec

Software Engineer

imagePlace Shelten Yuen

Shelten Yuen

VP Research

Investment portfolio

Fitbit has made 3 investments. Their most recent investment was on Nov 01, 2021, when Juicy Marbles raised $4.5M.

investments

3

Diversity investments

0

Lead investments

1

Number of exits

1

Investments

3

Annouced DateOrganization NameIndustryMoney Raised
Aug 02, 2016
Florence Healthcare Florence Healthcare
Biotechnology1.7M
Jan 04, 2018
Sano Sano
Health Care6.0M
Nov 01, 2021
Juicy Marbles Juicy Marbles
Food Processing4.5M

Exits

1

Funding Timeline

Funding rounds

3

Investors

8

Funds

0

Funding Rounds

3

Fitbit has raised 3 rounds. Their latest funding was raised on Nov 01, 2021 from a Seed Round - Juicy Marbles round.

Annouced DateTransaction NameNumber of InvestorsMoney RaisedLead Investor
Aug 02, 2016
Seed Round - Florence Healthcare Seed Round - Florence Healthcare
-1.7M-
Jan 04, 2018
Series A - Sano Series A - Sano
-6.0M-
Nov 01, 2021
Seed Round - Juicy Marbles Seed Round - Juicy Marbles
-4.5M-

Investors

16

Fitbit is funded by 16 investor(s). True Ventures and Foundry Group Kantor are the most recent investors.

Fund raised

2

Susa Ventures has raised a total of $590M across 6 funds, their latest being Susa Ventures Opportunities II. This fund was announced on Aug 30, 2021 and raised a total of $250M.

Annouced DateFund NameMoney Raised
May 10, 2013
fund image OTPPLESS
1.0M
May 11, 2013
fund image OTPPLESS
1.0M

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