Iris Nova

Iris Nova powers the SMS payment technology (conversational commerce), customer service, email marketing, fulfillment, and delivery infrastructure for a portfolio of the world's best CPG brands.

This strategy was first executed with functional beverage brand DIRTY LEMON, which popularized text-messaging based direct-to-consumer sales when it launched in 2015. The brand has since scaled to over 200,000 customers, leveraging the data to provide a personalized experience and on-demand deliveries to customers nationwide.

Iris Nova was formally launched as an evolution of this success, following a minority investment from The Coca-Cola Company in 2018. The Iris Nova platform enables a seamless, end-to-end solution for beverage brands prioritizing the direct to home channel as a core component of their distribution strategy. This includes same-day deliveries in major markets as well average national shipping speeds faster than Amazon Prime. As the space continues to evolve with new entrants and innovation, we believe this is the future of CPG distribution.

Iris Nova headquartered in New York, New York, United States, North America, operates in the E-Commerce, Food and Beverage, Consumer Goods sector. The company focuses on E-Commerce and has secured $841.2M in funding across 48 round(s). With a team of 1-10 employees, Iris Nova is actively contributing to advancements in E-Commerce. Their latest funding round, Convertible Note - Iris Nova, raised $Unknown amount. Discover more about their projects, partnerships, and impact on our platform.