Lookery provides demographic marketing services in and around social networks, trying to solve the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. The service makes it safe for social networks to distribute their data as targeting information outside their web sites, in order to make money in partnership with web sites that have great inventory but little or no user targeting information.

Lookery

Business Insider is an online platform that offers the latest business, celebrity, and technology news across America. The platform also covers technology, finance, politics, strategy, life, sports, and more. The site also provides and analyzes business news and acts as an aggregator of top news stories from around the web. It also offers in-depth insight, data and analysis of the digital landscape, from e-commerce and payments to the Internet of Things and fintech.

Business Insider was founded by Kevin Ryan and Henry Blodget in May 2007 and is based in New York, United States.

Business Insider

Klout measures influence based on the ability to drive action across the social web. Any person can connect their social network accounts and Klout will generate a score on a scale of 1-100 that represents their ability to engage other people and inspire social actions. Klout enables everyone to gain insights that help them better understand how they influence others. Klout also provides people with opportunities to shape and be recognized for their influence.

klout

Hot Potato connects friends and fans around live events. 

We're building tools for real-time social collaboration amongst groups who share an interest in any event or experience as it's happening. 

Whether checking in, recording your perspective, or just enjoying others contributions, it's more fun to participate in events with Hot Potato.

Hot Potato

Fab sells everyday design products online in the United States, Canada, and Australia. It offers various products in the categories of furniture, kitchen and dining, bed and bath, art, jewelry, and personal accessories, as well as home products. 

Bradford Shane Shellhammer, Deepa Shah, Jason Goldberg, Nishith Shah, and Sunil Khedar founded Fab in February 2009, with its headquarters in New York City. Fab operates as a subsidiary of PCH International as of March 3, 2015.

From free legal documents to discounted rates with outstanding attorneys, LawPivot is here to help every step of the way. Since 2008, LawPivot has helped over 20 million small businesses and families create legal documents, engage with local attorneys and confidently protect their future.

LawPivot

Shelby.tv is the best way to discover and enjoy web video. Now available in the App Store, the Shelby.tv app delivers you a personalized channel of videos from sources like YouTube, Vimeo, Hulu, Blip, and DailyMotion, as well as video shared by your friends on Twitter, Tumblr, and Facebook. Over time, Shelby.tv gets smart about what you like and don’t like and improves recommendations to give you that perfect daily dose of video entertainment.

Shelby.tv

Snapwire is a platform where talented creators shoot custom visual content for brands and businesses around the world. Simply post a creative brief and top performing creators respond by submitting their best shots. Buyers get unique content that matches their vision, and the creators get paid fairly.

 Our mission is to enable people with a passion for creativity to thrive doing what they love.

Snapwire

Quid is a platform that searches, analyzes and visualizes the world’s collective intelligence to help answer strategic questions. It draws connections between big ideas, giving your brain more power than you ever dreamed possible.

Quid software technology specializes in the analysis of text-based data. The product utilizes implicit network analysis and graph theory to create advanced interactive visualizations. Quid proprietary algorithms employ artificial intelligence and Natural Language Processing to quickly find insights across millions of data points.

The company’s goal is to allow non-technical users in enterprise organizations to independently access the world’s high-value information for unique and shareable insights. Quid users have access to proprietary data sets (e.g. news articles, blog posts, company profiles, and patents) and can also bring their own data.

On January 28, 2020, Quid merged with the social media analytics company, Netbase Solutions. The combined company joined forces under a collective name, Netbase Quid.

Quid

Compass provides a solution for automated management reports and benchmarks for small and medium-sized online businesses. Its analytics and bench-marking platform offers relevant metrics, reference points, and benchmarks of the metrics against similar businesses and also generates automated recommendations regarding how to improve those metrics that enable eCommerce businesses to accelerate their growth with unique and actionable insights to help them grow and improve their performance.

Compass

Pepo connects you with people who share your passions. 

Welcome to Pepo, a place where everyone has a story.

Every day, thousands of people turn to Pepo to share their stories and connect with experts and enthusiasts. Travelers. Foodies. Fans. Politicos. Designers. Dog lovers. Gym fits. LGBTs. No matter their interests, Pepo connects users with the people and voices that matter most to them.

Pepo is the fastest easiest way to connect with people who share similar passions. On Pepo, users can create and join public, private, or secret live chats with people who share their interests.

Users can add tags to their profiles to highlight their interests and expertise. Pepo matches users with other people who share related interests. Pepo offers live chats instantly with experts, fans, and people in the known.

Pepo

Allen Morgan

Santa Monica, California, United States, North America

Annouced Date	Organization Name	Funding Round	Money Raised
Jun 28, 2016	Compass	Seed Round - Compass	1.0M
Dec 06, 2016	Pepo	Seed Round - Pepo	2.4M
Aug 24, 2020	Moxie	Pre Seed Round - Moxie	2.1M
Feb 28, 2022	Ex Parte	Series A - Ex Parte	7.5M

Annouced Date	Organization Name	Funding Round	Investor Name	Money Raised
Jul 25, 2011	Quid	Series C - Quid	Idealab	24.0M
Jan 01, 2012	klout	Series C - klout	Idealab	30.0M
Feb 05, 2012	Lumatic	Venture Round - Lumatic	Idealab	800.0K
Aug 20, 2016	Even	Venture Round - Even	Idealab	2.0M

Allen Morgan

Visiting Fellow

Allen Morgan has made 20 investments. Their Latest investment was Series A - Ex Parte on Feb 28, 2022

Number of investment

Number of exits