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Bio
Ari Paparo is the founder and CEO of Marketecture Media (www.marketecture.tv) as well as several other projects.
Ari was the co-founder and CEO of Beeswax, a technically sophisticated ad tech platform. Beeswax was sold to Comcast's FreeWheel division in 2021.
Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus (now a division of Microsoft). Ari is well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen.
He is a frequent contributor to industry publications as well as a speaker at advertising industry conferences.
Location
New York, New York, United States, North America
Social
Primary Organization
2022
1-10
Digital Media, Advertising Platforms, Digital Marketing
Jobs history
3
Marketecture
Founder and CEO of Marketecture Media.
2022 - Current
Business Advisory Board
2021 - Current
FreeWheel
Head of Partnerships and Strategy
2021 - Current
Board and Advisor Roles
0
N/A
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Profile Resume
Ari Paparo is the Founder and CEO of Marketecture Media. at Marketecture, based in New York, New York, United States, North America. With a background in Digital Media, Ari Paparo has a rich history of leadership and innovation. Ari Paparo studied MBA unknown @ Columbia University. Explore their detailed professional journey, key connections, and contributions to the industry on our platform.
Investment portfolio
4
0
Personal investment
4
Annouced Date | Organization Name | Funding Round | Money Raised |
---|---|---|---|
Apr 07, 2021 | IRIS.TV | Series B - IRIS.TV | 18.0M |
Aug 09, 2023 | Monetizr | Seed Round - Monetizr | 4.0M |
Oct 10, 2023 | Sincera | Seed Round - Sincera | 4.2M |
May 20, 2024 | Symitri | Series A - Symitri | 5.0M |
Partner investment
0
There is no partner investment available on this profile
Exits
0
There is no exit available on this Profile
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Recent Activity
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