Erik Hess

Erik is currently Senior Vice President of Consumer and Brand Strategy. He is responsible for Global Menu Strategy, Consumer Insights, Marketing Planning and Marketing/Insights Training. His team leads multiple initiatives including long-term menu development, pricing/value strategy, brand positioning and existing menu management. Hess also previously led McDonald’s global brand positioning team.

Over a span of twenty-three years, he has worked across multiple disciplines in the U.S. Home Office, the U.S. East Division and internationally.

Prior to his most current position, he spent five years internationally in the Asia Pacific, Middle East and Africa (APMEA) Zone as a Corporate Vice President in charge of Strategy and Planning, Menu Strategy and Development, Restaurant Development and Insights.

Erik has an undergraduate and graduate degree in Economics.

Erik Hess is the Senior Vice President, Consumer and Brand Strategy at McDonald's. With a background in Food and Beverage, Erik Hess has a rich history of leadership and innovation. Explore their detailed professional journey, key connections, and contributions to the industry on our platform.