Hal Brierley

Hal began his career in direct marketing more than 40 years ago and remains one of the most innovative and respected strategic thinkers in the field. Graduating Harvard Business School in 1968, he co-founded and served as President and Chief Executive Officer of Epsilon Data Management, one of the nation’s leading database marketing companies. In 1980, Hal was retained as the only outside consultant to work on the design of American Airlines AAdvantage®, the world’s first frequent-flyer program. In 1982, he became Vice President of Sales and Advertising for Pan American World Airways, where he launched WorldPass®, Pan Am’s frequent-traveler program. In 1983, he was named Senior Vice President of Marketing for Continental Airlines.

Hal Brierley is the CEO at The Brierley Group, based in United States, North America. With a background in Advertising, Hal Brierley has a rich history of leadership and innovation. Explore their detailed professional journey, key connections, and contributions to the industry on our platform.