Jaime Schmidt

Jaime Schmidt is an entrepreneur and the founder of Schmidt’s Naturals, a brand of natural personal care products that she started in her kitchen in Portland, Oregon in 2010. Jaime is known for modernizing natural personal care products, including the customer-favorite deodorant, and bringing them to the mainstream market. Under her leadership, Schmidt’s grew into a household name lining the shelves of retailers including Target, Costco, Whole Foods, Walmart and CVS across 30 countries. In 2017, Schmidt’s partnered with CPG giant Unilever, with Jaime continuing as the brand’s founder.

Today, Jaime is focusing her efforts on helping emerging entrepreneurs pursue their own dreams. In June 2019, Jaime launched Supermaker, an editorial-driven platform that celebrates diverse, independent brands and creators, and hosts conversations that empower progressive values in the workplace.

Jaime is also the co-founder of Color, an investment portfolio that supports diverse and underrepresented founders, and co-owner of local entrepreneurial collective Portland Made. She is regularly profiled in prominent press including Inc., Entrepreneur, Forbes and Fast Company. Jaime is an inaugural member of the Inc. Founders Project and has also been recognized as 100 Most Intriguing Entrepreneurs (Goldman Sachs, 2017 & 2018), Women of Influence (Portland Business Journal, 2018) and Executive of the Year (Portland Business Journal, 2017).