Jerrod Blandino

Too Faced Co-Founder and Creative Director Jerrod Blandino got his start behind the department store makeup counter in the mid ‘90s. He quickly realized that just a few minutes in the makeup chair could transform and empower his clients. He recognized that makeup is so much more than a little color on a woman’s face—it is an instant mood booster, a best friend, and a powerful ally.

Jerrod would spend nights mixing eye shadows with lipsticks to make brand new products, and days testing his creations on clients. Women loved his approach. The products were fun and feminine and embraced beauty individuality—not beauty rules.

Encouraged by his makeup counter clients, women he lovingly called “Too Faced” because they would turn from sweet to sour if he was out of their favorite lipstick, Jerrod decided to start his own line. With only a credit card and a vision, alongside his new partner and future husband Jeremy Johnson, he began meeting with professional makeup labs to develop his products.

He quickly became known as a beauty industry game-changer, inventing the world’s first glitter eye shadow, plumping gloss, and 24-hour crease-proof shadow primer. Inspiration came from everywhere: a classic movie, a chocolate facial at a spa in Hawaii, the flushed radiance of a woman fresh off the slopes. Though young Hollywood has fallen in love with Too Faced, Jerrod has stayed committed to the everyday customers whose support helped the brand become what it is today.

Today, Jerrod believes in the power of makeup more than ever—pretty on the outside strengthens and empowers the pretty on the inside.

Jerrod Blandino is the Co-Founder & Chief Creative Officer at Too Faced Cosmetics, based in United States, North America. With a background in Women's, Jerrod Blandino has a rich history of leadership and innovation. Explore their detailed professional journey, key connections, and contributions to the industry on our platform.