Kevin Edwards

Ten years experience in affiliate marketing including management of some of the UK's largest affiliate campaigns across a number of verticals. Includes six years at Affiliate Window, the UK's largest performance network. Affiliate Window is also part of zanox, the biggest global provider of affiliate marketing services.

In 2006 I took on more strategic responsibility working across a number of teams to deliver best practice.

I have continued this role at Affiliate Window where I've been Strategy Director since 2009. This role entails working across both new business and account management as well as providing ongoing research and strategic guidance on current industry issues. This also includes attribution, mobile insight, compliance and regulatory initiatives.

I was elected the Chair of the IAB's Affiliate Marketing Council in January 2010 and have continued my involvement managing the AMC blog (www.iabaffiliatemarketing.com) and Twitter account @IAB_AMC. I've also written several best practice guides and was part of the project team that delivered the world's first independently audited performance marketing study. I'm currently working to revise the voucher code, code of conduct along with additional enforcement procedures.

I have presented extensively at online marketing conferences including Travolution, Internet World, ten A4U Expos in the UK and Europe, the IDM, Affiliate Summit West and numerous other digital events. I'm widely published on the subject of affiliate marketing across a variety of digital and print trade titles.

I currently oversee the industry's only network Strategy Team with work focused on attribution, proving the incrementality of the channel and affiliate mobile marketing. I also devised the company's ePrivacy Directive response.

Kevin Edwards is the Strategy Director at Digital Window, based in Europe. With a background in Advertising, Kevin Edwards has a rich history of leadership and innovation. Explore their detailed professional journey, key connections, and contributions to the industry on our platform.