Matthew Simpson

As an entrepreneurial leader in multiple companies, Matthew has adapted many times over his career to lead direct and digital marketing teams for over twelve years now.

In addition to leading teams that have been focused on marketing, he has also been involved at times with: CRM implementation and database marketing; marketing automation; enterprise analytics and data science and many other items that come up when leading teams of smart motivated marketers.

As the former Head of Analytics at the New York Daily News, Matthew was assigned with bringing their digital analytics systems up-to-date and improving revenue and audience engagement numbers in a short amount of time.

Matthew partnered with Eric from Search Discovery to implement a Tag Management and Testing platform on the NY Daily News site that allowed them to improve their engagement metrics by 30%.

Following this success at the Daily News, Matthew decided to take the knowledge he learned from this project and put it to use working at Critical Mass as a Marketing Science Manager.

Matthew Simpson is the Marketing Science Manager at Critical Mass, based in New York, New York, United States, North America. With a background in Developer Tools, Matthew Simpson has a rich history of leadership and innovation. Explore their detailed professional journey, key connections, and contributions to the industry on our platform.