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Bio
Mitch Barns is Chief Executive Officer and a member of the Board of Directors. Appointed in January 2014, Mitch leads the efforts of Nielsen’s Watch and Buy client service teams across six regions worldwide.
Since 2011, Mitch served as President, U.S. Media Client Services, where he led the U.S. client teams supporting major media clients, local TV station groups, cable companies, digital publishers, and telecom providers with Nielsen’s audience measurement, ad effectiveness and social media solutions. Previously, Mitch was President, Greater China for Nielsen (2008-2011) with responsibility for mainland China, Hong Kong and Taiwan.
Before that, he served as global President of Nielsen’s Consumer Panel Services business (2007) and global President of Nielsen’s BASES and Analytic Consulting businesses (2005-2006). Mitch joined Nielsen BASES in 1997, where he held various positions in client service and marketing. In 2000, he relocated to Brussels where he served as Managing Director of BASES Europe, Middle East and Africa, leading the start-up of BASES’ local operations in that region. In 2002, his role expanded to include Asia-Pacific and Latin America.
Mitch began his career at Procter & Gamble, where he spent 12 years in marketing research and brand management. He held various positions in the Foods and Paper products divisions, as well as management positions in Advertising Research and New Product Sales Forecasting.
Mitch holds a B.S. in business administration from Miami University and completed the Stanford Executive Program at the Stanford Graduate School of Business.
Location
Westport, Connecticut, United States, North America
Social
Primary Organization
2003
251-500
Advertising, Marketing, Events, Event Management
Jobs history
6
Second Half Advisors
Independent Advisor
2019 - Current
Advisory Board Member
2019 - Current
Opus Agency
Chief Executive Officer, Member of the Board of Directors
2021 - Current
Zappi
Member of the Board Of Directors
2020 - Current
The Stable, Part of Accenture Song
Board Member
2020 - Current
Veylinx
Advisor and Investor
2019 - Current
Board and Advisor Roles
0
N/A
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Profile Resume
Mitch Barns is the Chief Executive Officer, Member of the Board of Directors at Opus Agency, based in United States, North America. With a background in Advertising, Mitch Barns has a rich history of leadership and innovation. Explore their detailed professional journey, key connections, and contributions to the industry on our platform.
Investment portfolio
1
0
Personal investment
1
Annouced Date | Organization Name | Funding Round | Money Raised |
---|---|---|---|
Feb 18, 2021 | Veylinx | Seed Round - Veylinx | 2.0M |
Partner investment
0
There is no partner investment available on this profile
Exits
0
There is no exit available on this Profile
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