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Bio
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains. These insights are reflected in his book, “Customer Centricity: Focus on the Right Customers for Strategic Advantage.”
Professor Fader believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments
Location
Philadelphia, Pennsylvania, United States, North America
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Primary Organization
1881
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1
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101-250
Education, Higher Education, Universities
Jobs history
2
Wharton School of the University of Pennsylvania
Professor of Marketing
1987 - Current
Theta
Director and Co-founder
2018 - Current
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0
N/A
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Profile Resume
Peter Fader is the Professor of Marketing at Wharton School of the University of Pennsylvania, based in United States, North America. With a background in Education, Peter Fader has a rich history of leadership and innovation. Explore their detailed professional journey, key connections, and contributions to the industry on our platform.
Investment portfolio
3
0
Personal investment
3
Annouced Date | Organization Name | Funding Round | Money Raised |
---|---|---|---|
Jun 04, 2018 | Fig Loans | Seed Round - Fig Loans | 2.6M |
Feb 10, 2020 | Wareclouds | Pre Seed Round - Wareclouds | 80.0K |
Feb 01, 2023 | Passthrough | Series A - Passthrough | 10.0M |
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0
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