Satoru Matsumoto

The Association of Japanese Animations Executive Director, Secretary General Began working for Bandai in 1970. Performed planning and design of toys and figures centered on anime such as Space Battleship Yamato and Mobile Suit Gundam. He went on to take command of developing the Gunpla series. As general director of toy development, he developed toys intended for young boys. His experience also includes being the senior executive manager of the hobby division and manager of a factory in Shizuoka (currently the Bandai Hobby Center).

In 1994, Matsumoto was inaugurated onto the board of directors of the anime production company Sunrise when it became a subsidiary of Bandai Group. He then worked on the planning of many anime including Mobile Fighter G Gundam, InuYasha, and Gundam SEED. He also unified the licensing business inside and outside Japan through marketing programs overseas and managing the Chinese production studio Shinsen. During this time, he also acted as representative director of Sunrise Music Publishing and Sunrise Interactive.

In 2002, he started up the anime distribution company Bandai Channel as its representative director and succeeded in making the business of anime-exclusive distribution sites widely known. In 2009, he had a concurrent position in the planning and selling of anime packages as the executive vice-president of Bandai Visual. In July 2012, he was inaugurated as the executive director and secretary general of The Association of Japanese Animations, where he manages an industry organized of 61 anime production companies and associated companies. He also authored a book on the development of Gunpla called Our Gundam Business (published by Nikkei Shimbun Publishing). In addition to his many accomplishments, he is also active in many other areas including contributing news articles and holding seminars.

Satoru Matsumoto is the Advisor at Tokyo Otaku Mode, based in Asia. With a background in Social Media, Satoru Matsumoto has a rich history of leadership and innovation. Explore their detailed professional journey, key connections, and contributions to the industry on our platform.