Vijay Solanki

I began my career in classical marketing at Unilever and then moved into music media at Capital Radio and NME/NME.com. I then focussed on growing 2 start-ups which have become big names at Shazam and lastminute.com. More recently my roles have been international with companies going through significant change: RIM/BlackBerry, BP/Castrol and Philips.

As Chief Digital Officer at SCA, I have been driving the digital transformation agenda for the past 12 months. We have enabled digital functions in both the content and sales teams. I have built a product function focused on digital audio (ie., streaming and podcasting), video, social media all on mobile. I have also started a new data function. We have achieved record digital audience, launched new products and found value through a start up partnership.

My Strengths:

1. Helping businesses digitally transform
2. Helping businesses grow through digital innovation - digitzing marketing, using software to build new propositions whether start-up or corporate
3. Using data and technology to fuel this journey
4. New ways of making money through new digital business models

How I do this:

1. By creating a business strategy for a digital world
2. By bringing the consumer & customer into the business to enable digital
3. Building and focussing resources: people, agencies and money
4. Demonstrating value through data & measurement (KPIs)

My passion is in the digitization of marketing and business. Technology and software are the new armoury of the 21st century marketer. I also see immense value in the exchange between start-up and corporate.

Competencies:

-Leading and coaching teams -Digital transformation and capability building -Digital strategy and digital marketing -Digital disciplines - mobile, video, social etc. -Digital product development: smart apps & digital services -Data & analytics -Marketing communication & Media strategy -Passion for music & sport -Selecting and managing multiple agencies

Vijay Solanki is the CEO at IAB Australia, based in Sydney, New South Wales, Australia, Oceania. With a background in Non Profit, Vijay Solanki has a rich history of leadership and innovation. Explore their detailed professional journey, key connections, and contributions to the industry on our platform.