W. Sean Ford

As Vice President of Marketing for Avid, Sean Ford is responsible for corporate marketing communications, product and segment marketing, field marketing, brand development and thought leadership efforts at the company. His focus is to drive demand generation and build revenue opportunities in support of Avid’s growth and revenue priorities as well as continue to build Avid’s position as the leading digital audio and video technology company in the world. Coming from a family of professional studio musicians, sound engineers, and creatives, he has a long standing passion for the audio and video space.

Mr. Ford joins Avid from Zmags, Inc. a SaaS-based rich media marketing and e-commerce platform for tablets, mobile, social and web channels where he was the CMO and COO.

Mr. Ford has held several other senior technology marketing positions in his career including Syncsort, Inc. where he was the CMO, and Oracle Corporation where he was the Vice President of Global Business Unit (GBU) Marketing responsible for all vertical industry applications worldwide.

At the start of his professional career Mr. Ford spent seven years as a senior strategy consultant with Monitor Group, and in 1999 he co-founded Upromise, Inc. which was ultimately sold to Sallie-Mae.

Mr. Ford earned a Bachelor of Arts in English from Williams College and a Masters in Business Administration from Harvard University Graduate School of Business.