Web Smith

Formerly, I led eCommerce operations for Gear Patrol. There, I worked to bridge media and commerce with partnerships formed with the likes of top men’s brands. During our time, we launched the Patrol vertical brand for the men’s lifestyle site.

Prior to Gear Patrol, I implemented commerce operations at Uncrate. Before this, I was the founding CMO of a startup called Mizzen+Main. There, I worked extensively to find a founder-product-market fit, voice, and cost-effective approach to establishing Mizzen+Main in a competitive space to include Ministry, Theory, and others. I got my start in eCommerce by handling digital marketing for Rogue. There I learned from a few of the best in the business.

I’ve been featured in AdWeek, New York Times, Fast Company, Pando Daily, Wall Street Journal, and Esquire. I’ve written on retail for Forbes, TechCrunch, and the Wall Street Journal. I’ve consulted over a dozen digitally native vertical brands (DNVB’s) and a handful of publicly-traded retailers.

I have a wife, Lindsey, and two great kids in Alexis and Adriana. I am the fourth best athlete in my house.

Web Smith is the Cofounder at Mizzen+Main, based in United States, North America. With a background in E-Commerce, Web Smith has a rich history of leadership and innovation. Explore their detailed professional journey, key connections, and contributions to the industry on our platform.