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Bio
Wes Nichols is a Board Partner at Upfront Ventures and an active technology investor and advisor. Wes is serial entrepreneur and an industry authority in predictive analytics, AI/Machine Learning, and attribution, creating and scaling solutions for global brands. Wes is the author of the Harvard Business Review cover story, Analytics 2.0, on next-generation analytics to drive more predictive CMO decision-making.
Most recently, Wes was the Chief Strategy Officer at Neustar (NYSE: NSR), the leading company in authenticated identity for marketing and security. Neustar acquired his company, MarketShare, where he was co-founder and CEO. MarketShare’s analytics SaaS solutions are used by companies globally to drive resource allocation decisions and marketing investments, and is now the dominant market leader in the field of analytics, with its clients directing over $80 billion in marketing this year. MarketShare, recently acquired by Neustar for nearly a half a billion dollars, was backed by FTV Capital, Elevation Partners and Silver Lake, the world’s largest technology investor.
Prior to starting MarketShare, Wes was with Omnicom Group (NYSE: OMC) as President and CEO of TBWA’s digital business, working with Nissan, Sony, Pfizer, and other brands. Prior, he was the founder and CEO of Direct Partners, building from scratch one of the industry’s first data-driven analytics companies, which was acquired by Omnicom Group.
Wes is a member of the Board of Directors of TrueCar (NASDAQ: TRUE) and BJ’s Restaurants (NASDAQ: BJRI), the LAPD Foundation, and a Trustee of Randolph-Macon College. Wes is an active member in both Young Presidents Organization (YPO) as well as the Pacific Council on International Policy.
Location
Los Angeles, California, United States, North America
Social
Primary Organization
2014
125
58
18
11-50
Information Technology, Venture Capital, Business Development
Jobs history
2
Board Member
Invalid date - Current
March Capital
Partner
2020 - Current
Board and Advisor Roles
0
N/A
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Profile Resume
Wes Nichols is the Partner at March Capital, based in United States, North America. With a background in Information Technology, Wes Nichols has a rich history of leadership and innovation. Wes Nichols studied Master Degree Business Management @ Johns Hopkins Carey Business School. Explore their detailed professional journey, key connections, and contributions to the industry on our platform.
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Investment portfolio
1
0
Personal investment
0
There is no personal investment available on this profile
Partner investment
4
Annouced Date | Organization Name | Funding Round | Investor Name | Money Raised |
---|---|---|---|---|
Jan 06, 2020 | - | Series B - Cerebral Therapeutics | Perceptive Advisors | 35.0M |
Mar 23, 2021 | ActionIQ | Series C - ActionIQ | March Capital | 68.0M |
Aug 26, 2021 | - | Series B - DISQO | March Capital | 85.0M |
Dec 07, 2021 | - | Series C - Suki | March Capital | 55.0M |
Exits
0
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